Name-calling associates a person or idea to a negative symbol. The propagandist who uses this technique hopes that the audience will reject the person or the idea on the basis of the negative symbol, instead of looking at the available evidence. Name calling occurs often in politics and wartime scenarios, but very seldom in advertising. The propaganda attempts to arouse prejudice among the public by labeling the target something that the public dislikes. Often, name calling is employed using sarcasm and ridicule, and shows up often in political cartoons or writings.
Often times propaganda will be heavily used during political elections. This image surfaced around the 2008 presidential election while Sarah Palin was running for vice-president. The artist employs the use of name-calling in order to persuade the audience to vote for the opposing candidate if they want an educated individual. This is an example of Ethos. The artist could have been more effective if they had used a more creative word rather than "stupid." Perhaps if the illustrator had used a less common word, the opposing candidate would have appeared to be more educated.
This picture is also an example of Ethos. The clothing the man wears makes him come across as more of a fool. The bold writing serves to effectively reiterate that notion. The message that the audience is supposed to get is how foolish smoking is. By utilizing the combined impact of picture, bold lettering, and the small message at the bottom of the picture warning about the dangers of smoking, the illustrator has effectively stated a point that is blatant enough for the general public to pick up on.
The art of this picture does not only say President Barrack Obama is a snob, but also, the positioning of his head shows the audience the personality that is being represented. This has an effect on the audience's thoughts because "It's an elitist thing, you wouldn't understand" makes it seem like the creator is well educated and the better decision. This illustration is an example of logos because they say how the reader wouldn't understand, so they take the persuader's word that he is a snob.
In this magazine, the point the author intended to get across is not to vote for Romney. Because of the vocabulary used, it makes him seem unqualified to be the president. When Michael Tomasky, the author of the article, wrote "Is he just too insecure to be president?" as a question rather than a statement, it makes the readers ask themselves that question but also persuades them to believe that Romney is insecure and should not be president. They think about his flaws, rather than his strengths. Although the choice of words is effective, the picture used of Romney does not have as much of a negative impact. Perhaps Tomasky would have had more success in persuading the readers if he used a "wimpy" looking picture of Romney, rather than one of him laughing.
In this AT&T versus Verizon commercial, the advertiser Luke Wilson boldly claims that AT&T's [[#|3G network]] is faster than Verizon's. He proves his point by "downloading" a life-sized version of himself over the two networks to compare the speeds of both. While the version downloaded over AT&T's 3G network is successful, the version downloaded over Verizon's 3G network appears to be missing its head. In comparing itself against Verizon, AT&T is implying that Verizon's network is slower and therefore inferior. While this method of propaganda may not be considered as direct "name-calling," AT&T's implications are clear: they believe that they are a better service provider than Verizon, and they trust the public to realize that implication without blatantly stating their claim.
This McDonald's commercial implies that the popular chain restaurant is supposedly better than [[#|Burger King]]. This is a [[#|form]] of name-calling because in the beginning, it shows kids stealing the boy's McDonald's food, while in the end, they leave him alone with a Burger King bag. It shows that McDonald's is more preferable than Burger King.
Name-calling associates a person or idea to a negative symbol. The propagandist who uses this technique hopes that the audience will reject the person or the idea on the basis of the negative symbol, instead of looking at the available evidence.
Name calling occurs often in politics and wartime scenarios, but very seldom in advertising. The propaganda attempts to arouse prejudice among the public by labeling the target something that the public dislikes. Often, name calling is employed using sarcasm and ridicule, and shows up often in political cartoons or writings.
Often times propaganda will be heavily used during political elections. This image surfaced around the 2008 presidential election while Sarah Palin was running for vice-president. The artist employs the use of name-calling in order to persuade the audience to vote for the opposing candidate if they want an educated individual. This is an example of Ethos. The artist could have been more effective if they had used a more creative word rather than "stupid." Perhaps if the illustrator had used a less common word, the opposing candidate would have appeared to be more educated.
This picture is also an example of Ethos. The clothing the man wears makes him come across as more of a fool. The bold writing serves to effectively reiterate that notion. The message that the audience is supposed to get is how foolish smoking is. By utilizing the combined impact of picture, bold lettering, and the small message at the bottom of the picture warning about the dangers of smoking, the illustrator has effectively stated a point that is blatant enough for the general public to pick up on.
The art of this picture does not only say President Barrack Obama is a snob, but also, the positioning of his head shows the audience the personality that is being represented. This has an effect on the audience's thoughts because "It's an elitist thing, you wouldn't understand" makes it seem like the creator is well educated and the better decision. This illustration is an example of logos because they say how the reader wouldn't understand, so they take the persuader's word that he is a snob.
In this magazine, the point the author intended to get across is not to vote for Romney. Because of the vocabulary used, it makes him seem unqualified to be the president. When Michael Tomasky, the author of the article, wrote "Is he just too insecure to be president?" as a question rather than a statement, it makes the readers ask themselves that question but also persuades them to believe that Romney is insecure and should not be president. They think about his flaws, rather than his strengths. Although the choice of words is effective, the picture used of Romney does not have as much of a negative impact. Perhaps Tomasky would have had more success in persuading the readers if he used a "wimpy" looking picture of Romney, rather than one of him laughing.
In this AT&T versus Verizon commercial, the advertiser Luke Wilson boldly claims that AT&T's [[#|3G network]] is faster than Verizon's. He proves his point by "downloading" a life-sized version of himself over the two networks to compare the speeds of both. While the version downloaded over AT&T's 3G network is successful, the version downloaded over Verizon's 3G network appears to be missing its head. In comparing itself against Verizon, AT&T is implying that Verizon's network is slower and therefore inferior. While this method of propaganda may not be considered as direct "name-calling," AT&T's implications are clear: they believe that they are a better service provider than Verizon, and they trust the public to realize that implication without blatantly stating their claim.
This McDonald's commercial implies that the popular chain restaurant is supposedly better than [[#|Burger King]]. This is a [[#|form]] of name-calling because in the beginning, it shows kids stealing the boy's McDonald's food, while in the end, they leave him alone with a Burger King bag. It shows that McDonald's is more preferable than Burger King.
Works Cited
<http://www.youtube.com/watch?v=PoAuhptVF-g>.
<http://www.youtube.com/watch?v=frD1AbsNdQk>.
http://www.glogster.com/wehs12/propaganda-techniques/g-6mdqjtkqdt5hcnlqst477a0
http://targettobacco.wordpress.com/
http://www.first-draft.com/propaganda/
https://sites.google.com/site/biasandpropaganda/propaganda/name-cal